We define the market, size the demand, map the competition, model the unit economics — and then spend real money to test it. What you get is a working entry model, not a deck that ages in a shared folder.
Desk research tells you what should happen. It's cheap, fast, and frequently wrong in the ways that cost the most — because nobody was asked to actually buy anything.
We do the analysis properly, then put a real offer in front of real Portuguese customers with real budget behind it. The difference between "the market looks attractive" and "people paid" is the whole point of the exercise.
Sizing and competitive analysis set the hypothesis. A live, limited-budget pilot proves or breaks it. You leave with measured CAC, conversion and channel data — the numbers that decide whether, and how, to scale.
Every engagement is shaped to your product and sector, but it resolves to the same four questions.
What market you're really in — geography, language, channels — and how big the addressable slice actually is.
Whether there's genuine appetite, from whom, and how it behaves — not just whether the category exists.
Who already holds the market, how they price, and where the gap you can occupy actually is.
The CAC, margin and LTV assumptions that determine whether a market is a business or an expensive hobby.
A limited, controlled budget goes into live pilot campaigns across the most promising channels. Real people see a real offer and either convert or don't. That single fact is worth more than a hundred pages of projection.
The pilot is deliberately small and time-boxed — enough spend to produce statistically honest numbers, not so much that being wrong hurts. We track the funnel end to end: impressions, clicks, cost per acquisition, conversion, and early retention signals.
The result is a set of channel-level economics you can trust, because they came from your actual market rather than a benchmark borrowed from someone else's.
The first steps build the hypothesis; the last steps test it and turn the results into something you can act on. Nothing here is theatre — each stage produces an input the next one needs.
Feeds directly into Business Launch if you decide to scale the pilot into a full entry.
What founders check before commissioning a study they'll actually rely on.
A normal report stops at analysis. Ours ends with a live test: real budget, real campaigns, real customers deciding whether to buy. Desk research gives you a plausible story; the pilot gives you evidence. When the two disagree — and they often do — the money-on-the-table version is the one worth trusting.
Enough to produce statistically honest numbers, and no more. The exact figure depends on your channels, price point and sales cycle — a high-ticket B2B offer needs a different test than a low-price consumer product. We scope it explicitly up front and keep it time-boxed, so the pilot has a defined end rather than an open-ended spend.
Because Portugal is a genuine EU market — euro pricing, EU rules, real consumers — where acquisition costs are far lower than the Western European core. You learn the same commercial lessons for a fraction of the budget, and the customer behaviour you observe is real European demand you can extrapolate from, not a distorted sandbox.
Then it just saved you a far larger sum. A clear early "no" — weak demand, unworkable CAC, mispriced offer — is one of the most valuable outcomes a study can produce. We help you read whether the honest answer is stop, fix and retry, or proceed — and we'd rather tell you the uncomfortable version now than have the market tell you later.
Directly. The research is the front half of a market entry; if the numbers support scaling, the same team carries it into a full commercial launch through Business Launch, with the entity and compliance handled in parallel. Nothing gets rebuilt from scratch.
Tell us your product and target segment. We'll scope a study that ends in tested numbers and a clear recommendation — not a document you'll skim once.