Most entries into Europe are not killed by the incorporation fee. They are killed by the drift afterwards: the test budget that quietly triples, the channel nobody validated, the acquisition cost discovered in the most expensive market available. Below is the arithmetic, with your numbers in it.
A full launch runs all four. Where part of the work already exists, we take only what is genuinely missing rather than rebuilding what you have.
How the market should understand you, and what it is prepared to pay. Settled before the first euro goes into acquisition, because everything downstream inherits these two decisions.
Which routes actually bring customers here, and what one costs. Established on live traffic rather than on a media plan, which is the difference between a number you can use and a number you hoped for.
Many Portuguese sectors are effectively closed to a cold approach and open through relationships. We build those relationships and check who is on the other side of them.
Once the launch is confirmed, the business needs a frame that holds without your continuous presence: people, processes and suppliers.
We structure the engagement so there is a genuine exit point after every phase. If the evidence says the market is not for you, that is better learned in month three than in year two — and the model above is how we price that conclusion.
Demand, competitors, pricing and barriers to entry in your specific category. No general country briefing — the kind of material that ages in a shared folder.
A budget-limited test on real channels: real leads, real conversations and, where it works, real first customers. This is where the numbers in the model above get replaced by yours.
What worked in the pilot becomes a system: hiring, suppliers, process and a plan for the year. And, where it applies, the same evidence carried into Spain, France or Germany.
The questions that decide whether this is worth starting.
Not for the diagnosis, and not for early conversations — sometimes the findings tell you what structure to build, or whether to build one at all. But pilot sales, contracts and taking payment need a legal entity, so in practice we usually run incorporation in parallel with the first phase rather than before it.
Our fee depends on which phases you take. The pilot budget itself depends on your channels and sales cycle, which is what the model at the top of this page is for — change the inputs and you will see how much of the total is us and how much is media spend. On the first call we give a range for your case rather than a universal price list.
No, and it is worth being wary of anyone who does. We are accountable for the quality of the test: correctly chosen channels, a properly constructed experiment and an honest reading of the numbers. The pilot may return a negative result. That is also a result, and it costs a fraction of what discovering it later would.
You do not — we work in English and Russian. The business does: almost always in B2C, and depending on sector and counterparty size in B2B. Materials, negotiations and correspondence with local partners are handled on our side, so language is not a barrier to entry.
A Portuguese company can trade across all 27 member states, but selling everywhere simultaneously is a reliable way to sell nowhere. We recommend proving the model in one market where the cost of error is lowest, then carrying what worked. The model at the top of this page quantifies exactly that argument.
Research answers whether a market exists and what it looks like. Launch is the work that follows the answer: channels, negotiations, first deals, partners, hires. Research often becomes the first phase of a launch, but it can be taken alone when the decision to enter has not been made.
The first conversation is free and contains no presentation. Describe the product, the home market and the ambition for the year, and we will say what is worth testing first and at what budget.